We move entrepreneurs and their small businesses forward by learning their needs, and coupling those needs to industry insiders. 

What do you need?

  • Do you need access to supply chain decision makers?
  • Do you need to meet someone who sees the value of your service or product?
  • Do you have your IP needs covered?
  • Is your business structured in an investor friendly way? 

At Joules, we help you unlock your startup's potential by first understanding your team, value proposition, and go-to market strategy. We then tap our broad base of energy industry insiders from throughout the Southeast to help you realize your vision. Our team of associates and mentors have decades of experience in energy, entrepreneurship, and innovation.

Cycle 2 Program Schedule: 2017



 February 15 - april 15

Start by applying directly via email. Click the link below to go to the application page. There you will find the one-page standardized Executive Summary. Complete the application, safe it as a PDF, and mail it to ryan.rutledge@cltjoules.com it by April 15th, 2017 to be considered for the upcoming class. We will notify teams of our selection decision by May 1, 2017.


april 15 - may 3

During the pre-program, we will prepare you for the May Breakout Event. Understanding you and your business will help us decide who among our consortium partners can provide the greatest impact for your innovation. 




The Breakout Event

may 3-5

We will fly you and one associate to meet with Duke Energy and Southern Company associates and executives. The Breakout Event is an opportunity for you to get to know these companies, and for these companies to better understand your products and value proposition. 

The Cycle 2 Breakout Event venue and scheduling details are TBD. 

Travel, per-diem, and accommodations are covered by the program. 


May 5 - LAte July

Between The Breakout Event and Demo Day, Joules will work with you remotely to make sure that your business is prepared to pitch to investors. We offer assistance and advising with corporate structuring, IP management, marketing, pitch development, brand development, the brokering of strategic partnerships, and other fundamental business needs. You will also be assigned one mentor from both Duke Energy and Southern Company, as well as an industry leader as a strategic mentor.

Since each business is unique, we will work with you to customize your experience so that you achieve the greatest value over the next 90 days. 


Demo Day

LAst week of july

The final event series of the Catalyst Program Cycle 2 will be held in mid August in both Atlanta and Charlotte. These two events are designed to bring the class of startups together with investors from throughout the region. 

The Cycle 2 Demo Day venue and scheduling details are TBD. 

Travel, per-diem, and accommodations will once more be covered by the program. 

Program Focus: 2017

The three energy technology clusters

Does your business fit our program?

The Joules Catalyst Program is looking for post-revenue, small businesses that fit within several broad technological clusters. These three clusters encompass technologies which stand to revolutionize the energy industry over the next decade. If you do not see your technology addressed below, but think that it should be eligible, please submit an application.


Cluster 1: Internet of things & sensors

The ongoing development of sensors will enable a profit renaissance for industrial applications by enabling the Internet of Things (IIoT). The sensor enabled IoT is expected to unlock hundreds of billions of dollars of latent value over the next five years. By connecting hardware and sensors, and collecting and analyzing the data coming out of these devices, significant gains in efficiency can be made with savings passed on to users and companies. 

  • Industrial Internet of Things (IIoT)

  • End user energy savings

  • Smart automation

  • Industrial asset management


Cluster 2: Robotics

Doers, movers, and sages. As the industry matures, and the sensor enabled IoT revolution takes place, robots and robotics can assist industry players in modernizing their entire value chain. Robots can help humans access otherwise inaccessible areas, do work in very confined spaces, remove liability from work related activities, and improve the overall user experience for customers. Robots and robotics are expected to unlock hundreds of billions of dollars for the energy industry over the next five years. 

  • Machine focused helpers

  • Self learning robots

  • Informational based robots

  • AI


Cluster 3: Augmented Reality/Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) stand to both unlock and add significant value to the energy sector. Applied in other industries, these technologies have increased efficiency by as much as 20%. The energy sector of tomorrow will unquestionably be shaped by the AR/VR startups of today, as gains in efficiency, competency, and safety made through innovation. 

  • Headsets and other HUD applications

  • Improved training programs and applications

  • Safety focused wearables

  • Industrial asset management